Mother's Day is next month on May 9, and if you haven't started talking about it on your social media pages for your business, you should get started right away.
Mother's Day is a very popular occasion for everybody, moms and children alike. Everyone's searching for that perfect gift for their mother, or ways to celebrate. Whether your business is looking to help you customers surprise mother with great food or thoughtful presents, starting your promotions as early as possible will help you score some of those holiday cash that's sure to be spent on this day.
Here are a few ideas for promotions that might spark your creativity!
Create a Gift Guide
Most especially for late shoppers and planners, a gift guide will be of great help for your customers who need quick ideas on what to give the woman who bore them.
Help your customers cut down on their browsing time with a great gift guide for them to browse--and of course, with your products or services as the best offerings!
Take note that this isn't only for online shops. Own a food business? Share the best dishes you have that mothers most love, or ones that your own mother likes. Provide a service? Why not let your customers buy gift cards for their mothers, or ideas on how to use your service to surprise their mom?
Make sure your gift guide is visible whenever people come to your business. Place a pinned post on your social media accounts, let your chatbot message your customers with gift guide details, ready to take their order.
Offer Personalized Products
Gifts with a personal touch can be the best gifts to give. It shows that they were picked out and created especially for the receiver. What better way to entice your customers to choose your business than offering them a personalized experience?
Of course, whether it's a personalized item or dish, make sure that your operations can handle the possible flood of orders you get! If this is a concern, you can look into offering only a certain amount of personalized orders, or stating the last date for personalized orders to be fulfilled by Mother's Day.
Don't forget: make sure that your online store or chatbot is ready to take the details for personalization. You will be able to process orders faster if you get the name or text for personalization right when your customers order, rather than messaging them later on to get the details.
Run Special Mother's Day Deals
Of course, don't ever forget about special Mother's Day deals. Everyone loves a great deal, especially when gift-giving! There are many forms promotions can come in:
- Percentage discounts
- Flat rate discounts
- Free shipping
- Express shipping
- Free personalization
- Free gifts, i.e. 1 for 1
- Free gift wrapping
These are all great ideas to attract the gift-giver.
You can run store-wide discounts, or use promotion codes to help target gift shoppers.
This can also be a good time to email or message your previous customers to let them know about the deals you're running. Whether you send them an email or use your chatbot to send them a message, give it a try!
Host Giveaways
Everyone loves giveaways! A giveaway can be the perfect time to showcase the best products and services you have to offer. Your customers will also love the fact that they can give something to their mother for free.
Having a product highlighted as a giveaway can also drive extra traffic and sales for that product and raise your sales, for those people who can't wait for the grand draw and must get their gift-giving tasks over and done with.
- You can run your giveaway in many ways:
- Share or recommend their friends for extra entries
- Winning item included in their order if they purchase
- Do a live selling session with the product to be given away
- Sign up for your email list or message your chatbot to be included
This is a great chance to get more people signed up on your store, who you can later email or message about your store's products.
Start an Email or Message Series
You should start planning your messaging for your customers to be sent to them via email or chatbot message as Mother's Day grows closer. A personalized message can be very attractive to gift-buyers and can return past customers to you.
There are a few ideas for messages or emails you can do:
- Mother's Day countdown
- Special deals
- Last-minute deals
- Order deadlines
- Best-selling products mothers love
- Cart reminders
Conclusion
With only a month to go for Mother's Day, there's no time to lose--you need to get busy so that your customers know they can run to you for help with making their mother happy on that day!