With Christmas just around the corner, every business is amping up their marketing and promotional gimmicks to attract new and longtime customers. This year is no different than the last year, but the innovative ideas for promotional sales are amazing!
Because e-commerce sales are very high this year, it can be challenging to get your customers' attention. But all the fancy thingamajigs can backfire if you're not delivering consistently. We've got a few ideas how you can catch those last-minute shoppers before the holidays.
Catch Shoppers Before They Go
Because everyone is online these days, and they are more interested in window-shopping first before buying, it's important that you catch your potential shoppers before they leave your website or chatbot alone.
If you're running a purely-chatbot shop, if your customers remain idle after browsing through your products or even if they've added items to their cart, you can work with our agents to send these shoppers another message reminding them of their interest in your products. Check out our guide on recovering unfinished orders with chatbots for more information.
If you've got a website, a chatbot will also help here! Once the user starts to exit your page, the chatbot can spring to life and ask them if they need any help or assistance. If they've got items in the cart, remind them about those. If they were just browsing, perhaps asking them if they have any questions about your product can help you seal the deal.
Make Sure You're Mobile-Friendly
82% of shoppers actually use their mobile phones for online shopping, so make sure that if you've got a website, it's mobile-friendly. Especially for us here in the Philippines, internet speeds can be a challenge, so the faster they actually see your website, the better!
Here's where Messenger-only shops have a bit of an advantage, actually. Everyone's on Messenger, and it's ultra-light and easy to use--so your chatbot is naturally quick and responsive to your customers! However, make sure that if you're sending your shoppers photos with your chatbot, that these photos won't choke on their data limits. Keep it small-sized and friendly!
Showcase Your Best Deals
You need to make sure that your holiday promotions and deals are front and center. You may have the best holiday game that's sure to engage your customers, but if no one knows about it? You might as well not run the promotion.
Make sure that you've got a landing page for all your holiday deals and drive traffic toward this page whenever you can. If you're running a purely Messenger shop, make sure you let your customer know about these promotions through your friendly welcoming message! Longtime customers will also appreciate being reminded--they're very busy too, after all!
Remember to Follow Through
Many customers who make purchases in December do so for gift-giving reasons, and might never return again. That's why it's important now, more than ever, that you follow through after your customer has purchased from you.
Successfully keeping loyal customers can raise your revenue over time. If you start a great relationship with your customer now, there are higher chances that they'll remember you even after the holiday rush.
Conclusion
It's never too late to clinch that sale. Now, more than ever, customers are purchasing gifts later and later because they believe that their orders will arrive on time, thanks to speedier delivery times and same-day delivery services.
You can definitely take advantage of this and grab those last minute shoppers, just make sure you're ready for all the orders coming your way!