Top Christmas Promotions You Can Do to Boost Your Sales

Christmas is the season for celebration, goodwill, and amazing sales. It might be a challenge to get your products heard when everyone's going for a piece of your market!

That's why you need to be more and more creative when it comes to attracting customers to your online or Facebook store. Customers may be busy with online shopping, but unless you grab their attention, they're more likely to wander off elsewhere.

So here are some amazing promotion ideas for Christmas that you might want to look into.

Customized and Thematic Packaging

When people are looking for gifts this season, it's always a plus when your products come ready with a beautiful box, bow, or wrapper. Consider adding wrapping services to your shop, or even give it free of charge to make customers love you.

Even if you don't have the manpower to wrap your customers' orders, look into small stocking stuffers that you can offer them at a low price or even free, such as small knick knacks, holiday postcards, ready-made ribbons, and the like.

Bundle Items Together

Gift boxes are big this year, and bundling your products into a handy little gift box ready to give away will help customers see how easy it is to buy a ready-made gift from you. Look into putting together thematically similar items, or even source seasonal items as a special treat to your buyers.

Make sure you have bundles for your most popular items, as well as a range of prices from low to more expensive bundles.

Collaborate with Other Small Businesses

If you're not up to sourcing new products for the season, teaming up with other small businesses to create a beautiful gift box can be big winners for both you and your partners. Look into what products combine well with what you're selling, and what your customers might like to also have based on your buyer persona.

Remember that emotion plays a big part especially when it comes to gifting, so emphasize your collaboration and how it supports multiple small businesses.

Share Cut Off Dates for Last Purchases

Disclosing cut off dates for last purchases to arrive in time for Christmas can create a sense of urgency for your customers, as well as inform them ahead of time in the case of last minute shoppers.

If you're serving only those within your city or province, the need for explicit cut off dates might not be as urgent, especially if you can use on-demand same-day delivery services. However, if you ship nationwide or even internationally, being upfront about how fast/slow parcels can get to their recipients will help manage expectations.

Free Shipping Promotions

If you can offer free shipping with your products, now is a great time to do it. Free delivery is a big incentive for purchases, since they see exactly what they pay for. Even if you need to adjust your product pricing to cover the cost of shipping, sometimes it's worth the extra work.

Provide a Gift Guide

Help your customers figure out what to give their loved ones right from your own catalog with an amazing gift guide! Look into putting up a blog post or even just an image with your best sellers. Get your chatbot to proactively ask your customers if they're looking for gifts, and give suggestions based on what they need.

Everyone's busy these days, and a little help from you when it comes to ideas will go a long way.

Get Creative with Mini Games

You can keep engagement by offering thematic mini games on your website or Messenger chatbot! Simple puzzle and memory games with a discount prize can be the talk of the town.

Dig deep into nostalgia with activities like advent calendars or a Christmas countdown.

Conclusion

Don't let this season pass by without some festive and creative marketing ideas for your shop. But don't fall prey to just blindly giving out promotions - give it a little thought and put some heart into it. People are looking to shop for Christmas gifts, and a little sentiment in your marketing plans will go a long way.