We're getting closer to Mother's Day and if you have a chatbot, it's time to start optimizing your bot for the holiday! This blog post will provide some tips on how to prepare your chatbot for Mother's Day sales.
If you are a small or medium-sized business owner with a chatbot, we hope these tips will help you get ready for the big day.
Define Your Goals and Expectations
Make sure you know what you expect to get out of the Mother's Day sales you are running. Aside from raising sales, are you after anything else in particular?
Perhaps you're looking for more engagement from your customers. Maybe you want to increase your reach and number of followers. Your goal can be anything, but it's important that you have a clear idea in mind before starting the process.
Give Your Chatbot a Personality
A more approachable chatbot can encourage users to continue browsing your available products when they're looking for Mother's Day gifts. For them, a friendly, easy-to-talk-to chatbot is a great help.
Look into giving your chatbot a unique name, giving them a conversational tone, and making sure they address the user by name where appropriate.
Add an Option to Send Flowers and Cards with Their Order
Since your customers are already in a gift-giving mentality, why not offer to add flowers and cards to their order to further personalize their gifts? A personalized gift can be a great way to wow your customers.
Make sure, however, that you'll be able to deliver on these personalized orders! Don't promise something you can't deliver.
Make it Easy for Customers to Find the Right Gift
Your customers are busy people. If they get lost trying to find that perfect gift from your product offerings, they'll give up and go somewhere else.
Look into ways to make it easier for them to find what they want. Bestseller carousels of your product, a gift list for mother, or allowing them to ask your chatbot for suggestions are just three ways you can help them.
Make sure your product catalog is up-to-date and that it includes the best quality items. Your customers will thank you for helping them get what they want without having to go through too much trouble of searching themselves, or give up altogether!
Share Recipes and Tips for the Perfect Holiday Celebration
Aside from gift lists that your customers can choose from, you can also create great guides on how to use your products as a great present for mother. If your customers are able to see exactly how your item can be a perfect present, they will be more likely to purchase it.
Once they've ordered, go the extra mile by giving your customers something extra while they wait for their order to arrive. Maybe a list of ideas on how to surprise their mother, or give some suggestions on how they can use their newly-purchased present to really wow their mother.
There's Still Time to Optimize
With barely a month to go, it might feel like it's too late to prepare your chatbot for the holiday. But there's still time left to make a few changes and help your business grow.
Do you have any friends who need an idea for Mother's Day presents? If so, share your chatbot with them! This way they'll be able to order something if they choose - which is beneficial because it will drive more traffic back to your store.