With the holidays fast approaching, you are either thinking about buying presents for your loved ones, or how to get people to buy their holiday presents from your own business. Even with the current worldwide crisis, people are still looking forward to the holidays, customers and business owners alike.
If you have an online shop, don't let the holiday rush catch you by surprise. A Messenger chatbot can help you manage order-taking smoothly, but more than that, it can help you increase sales. Almost everyone has access to Messenger these days, even if they don't have Facebook on their mobile phones.
96% of Filipinos use Facebook, and 89% specifically use Messenger. As the most-used chat app, it makes sense to focus on maximizing sales through it. Because, yes, you can definitely sell using Messenger.
Here are some ways messenger chatbots can help you increase sales:
#1 - Chatbots Improve Customer Service
A happy customer is more likely to buy from you, after all. People want answers fast, and most of the time, the questions they ask can be routine "hm" questions or bestseller lists. Maybe sizing or care instructions. These are all questions that don't need an army of trained staff members, just one chatbot that can answer quickly.
#2 - Chatbots Can Help Customers Discover More Products
If you've got a lot of things to sell, customers can end up just browsing idly and then moving to the next store because they don't immediately find something that catches their eye.
A chatbot, however, can ask some pre-programmed questions and show your online customer your products that match what they're interested in.
While many people don't like being asked by salespeople what they are looking for in a physical store, that's not the same for low-key chatbots. Millennials love chatbots and chatting!
#3 - Help Customers Find Out About Your Customer Through Chat
With so many online shops out there, it can be difficult to stand out. Help potential customers get to know your company more with an engaging chatbot who can share more about what your business stands for.
While chatting with them, you can increase their interest by even providing helpful information like downloadable PDFs and videos in exchange for their email address (this is what's called a lead magnet).
Once you have their email address, it's easy to send them information about things that they are interested in--and since you have your chat history to look back through, targeting them with products that they might like will mean better chances they'll buy from you.
#4 - Chatbots Can Help With Repeat Sales and Aftercare
You know what's easy to do with chatbots? Once they buy from you and your chatbot, you can schedule a followup message to ask them about their purchase.
Did they like it? Do they have any questions? Perhaps they'd like to order other related things, or resupply if they've run out?
These are all things that an automated chatbot can help you with. They will love the extra care they get from your business, too, which means they're more likely to come back and buy from you again.
Or if they didn't buy from you...
#5 - Remind Customers About Unfinished Orders
Perhaps they got distracted while in the middle of buying from you. Maybe they changed their mind, or maybe they just didn't feel like getting out of their couch to get their card.
That's fine, because a chatbot can be programmed to follow up with a customer who still has an unfinished order. 12 hours, one day, three days--it's not a problem. Chatbots can quickly check in with customers and remind them about their unfinished order, as well as answer any questions they might still have.
Start Prepping Your Chatbot for the Holidays
The holidays are coming, so don't sit idly by. This is a great time for online shops, with high online consumption and people preferring to stay indoors for their own safety. The holidays won't wait. Get your Messenger chatbot prepped to take on the holiday rush.