If there’s one messenger app you need to focus on and drive more sales, it’s definitely Facebook’s solution. Here are 5 reasons why.

A great method to attract new customers is through the use of email lists that allow you to get your foot in your customers’ doors. Start growing your market with some key tips on crafting the perfect lead magnet.

The rise of conversational marketing techniques like chatbots provide businesses a way to maintain immediate relationships with customers. But is the chatbot trend all that's cracked up to be, or is it a gimmick?